You win when everyone knows your purpose. It is not enough to be busy, so are the ants. The question is: why am I busy? Having a clear purpose in what you are doing enables you convince the world that it is richer with you than without you, which in turn helps build your reputation.
Even before you set out to write a business plan, you must answer these two fundamental questions: (1) Why am I in this business and (2) What do I want out of it.
Your answer will quickly prompt other questions; such as the following: Will the business be my principal career activity and primary source of income or a secondary pursuit? Am I launching it as an investment to sell as soon as I can? Or, do I envision something more permanent? Will it be a family business, and is providing jobs to family members as my primary motivation? Answers to these and related questions will have an impact on the business’s aims, its development, and its strategies.
A business that knows why it exists, instead of just what it produces, can take a long term view, spot risks and seize opportunities. You are able to give your company a clear sense of direction that keeps you focused and inspire your employees.